Endnotes 29 Halifax, Nova Scotia, August 2017 © 2 0 1 7. A T L A N T I C. I N S T I T U T E. F O R. M A R K E T. S T U D I E S 3 W H A T ’ S. S T I L L. M I S S I N G. F R O M. Y O U R. W A L L E T ? About the Author Marco Navarro-Génie Marco Navarro-Génie, BA (Concordia University), MA, PhD (University of Calgary) is the President and CEO of the Atlantic Institute for Market Studies (AIMS). [...] I. leads the way with a © 2 0 1 7. A T L A N T I C. I N S T I T U T E. F O R. M A R K E T. S T U D I E S 7 W H A T ’ S. S T I L L. M I S S I N G. F R O M. Y O U R. W A L L E T ? total estimated cost to the consumer of $91.1 million. [...] The exchange rates used to convert the NYH prices to Canadian dollars are the noon monthly averages captured by Statistics Canada.6 © 2 0 1 7. A T L A N T I C. I N S T I T U T E. F O R. M A R K E T. S T U D I E S 9 W H A T ’ S. S T I L L. M I S S I N G. F R O M. Y O U R. W A L L E T ? The Goals of Price Regulation In general, government price regulation alters market outcomes that are usually perc