Leveraging technology and market opportunities in a diverse horticulture industry Leveraging technology and market opportunities in a diverse horticulture industry Operators in the horticulture sector continued to look for innovative ways to grow products and meet market demands. [...] An increase in the number of farm stands and farmers’ markets in Canada has been driven by the increasing demand from consumers to be more in touch with the food they purchase. [...] The decline in sweet corn is due in part to consolidation changes in the processing industry as well as a decrease in processing contracts. [...] Ontario remains top vegetable grower Ontario continued to represent the largest proportion of vegetable area in Canada with 50.1% of the national total, with vegetable area rising 4.5% from 2011 to 135,420 acres in 2016. [...] The rest of the provinces accounted for the remaining 15.7%, with British Columbia and Alberta having the third and fourth largest areas.