Distracted Driving

This research indicates that the unintended negative consequences of such innovations may be profound in the absence of strategies to better manage and control the integration of such options to promote safety and protect consumers (Chaker 2016). [...] This overview of the current context of distracted driving in Canada provides important insight to shape the development of a National Action Plan to reduce distracted driving. [...] Thus, the failure to consistently use the term “collisions” or “crashes” in educational messages for the public or media reporting of issues may unintentionally undermine recognition of the risks associated with distracted driving and reinforce the misperception among drivers that they are indeed able to multi-task. [...] The use of implementation intentions refers to the creation of a situation to train to execute the desired response. [...] Other key components may include: » the use of peer-to-peer strategies; » discouraging strategies that create new distractions (i.e., pedestrians or other drivers gesturing to distracted drivers to pay attention to the road); » the value of reaching audiences with the right message at the right time using the right medium; and, » the benefits of tailoring messages to distracted drivers or their pa