The Future of Television

For media, the biggest impact of the OTT market has been the removal of barriers—strategic, economic, and national—to the distribution of video content. [...] For example, it is the view of some that OTT has benefited only the US However, simple market statistics under- content production ecosystem, to the emphasize the impact of OTT, which has detriment of domestic players in other been a driving force for change in the wider countries. [...] The ability to acquire content across markets is a The Boston Consulting Group | 17 THE EVOLUTION OF GLOBAL AND DOMESTIC CONTENT PRODUCTION It has been said that the video industry is struggles with the loss of subscribers and ad- currently in the Golden Age of TV. [...] And although there are players outside the pure-play video value A Golden Age chain that are creating real value and grow- Global content production is booming, and ing on the back of OTT (for instance, broad- the amount of content, the number of con- band service providers and content delivery tent creators, and the market value of content networks such as Akamai Technologies and are all higher t [...] Trends in content production volume and the financial value it Content owners and creators are gradually creates play out differently across the three increasing their share of the value captured tiers of content creators described in the pre- relative to that of network aggregators and vious chapter—traditional professional, pro- distributors, as the traditional TV ecosystem am, and amateur.