With the aid of webinars and a forum, the seniors’ care working group has facilitated information sharing and best practices in an effort to prioritise home care, support aging in place and enhance early diagnosis and best practices in care for people with dementia. [...] The appropriateness working group, with input from the Canadian Medical Association (CMA), the Canadian Nurses Association (CNA), the Health Action Lobby (HEAL) and the Canadian Association of Radiologists (CAR), has worked to align its efforts on the implementation and dissemination of appropriateness initiatives with the Choosing Wisely Canada (CWC) campaign. [...] The Health Care Innovation Working Group has offered Choosing Wisely Canada’s leaders an opportunity to speak to the provinces and territories at the Best Brains Exchange and the appropriateness conference. [...] The exchange showcased proven strategies for deployment of better care and identified actions that provinces and territories could take to support improvements in the appropriateness of care, including: increasing accountability for the appropriateness of care provided and reimbursing providers based on evidence; sustaining investments in applied research to advance the evidence base for decisions [...] By 2036, the number of seniors aged 65 and over In recognition of Canada’s aging population and growing health care will more than double, making up 25% of the total demands, Premiers recognize the need for a better continuum of care to population, compared to support seniors aging at home and in the community.