How to succeed in foreign markets

You can adopt a systematic approach to taking your business international, managing the risks and putting the best chances of success on your side. [...] SHARE THIS EBOOK HOW TO SUCCEED IN FOREIGN MARKETS 6 Avoid the common mistake of using your everyday cash to finance your international project instead of getting a business loan to cover expenses. [...] These include non-payment by a foreign buyer, expropriation of your assets by a foreign government and fluctuation in the value of the Canadian dollar relative to the target market’s currency. [...] SHARE THIS EBOOK HOW TO SUCCEED IN FOREIGN MARKETS 9 “You need to be very focused and disciplined because there are a lot of opportunities and distractions in international markets,” Rosenfeld says. [...] For services, you can hire a local intermediary to sell your services, then send personnel to the country to deliver the services.