Beyond the sheer size of the youth travel segment, the unique character of this market offers many other benefits to the tourism sector: • Millennials often spend more in destinations than other tourists because they travel for longer periods. [...] The millennial travel segment is comprised of Generation Y members, often referred to as the “dot.com generation” or “digital natives.” 1.2 Why Canada’s Millennial Travel Segment Matters Over the past few years, there has been growing interest in understanding the economic impact and benefits of millennial travel. [...] A number of key observations can be made about the size and potential of the Canadian millennial travel segment.
- Pages
- 14
- Published in
- Vancouver
